.jpg;w=960)
In front of his computer, Brandon watches meticulously for the details in his photos, searching for imperfections, looking at how to best represent the people and places he features, his eyes combing ever so thoughtfully. Hundreds, thousands of photos make their way before his eyes, taken of beautiful homes, smiling friends, families, and others, breathtaking landscapes and anything he can observe.
Brandon Beach hasn’t always done it, but it was impossible to keep his passion from focusing on photography when his creativity got hold of the medium.
“I started dabbling probably in high school—grade nine or 10—and I got my first DSLR (digital single-lens reflex camera) in grade 11,” Brandon said. “It was my mom’s old camera, a little Sony, but I didn’t really have a passion for it when I was younger. I just always had a creative eye, but I dabbled in everything.”
When he was young, Brandon always felt a pull toward content creation and creativity, cutting videos and editing photos, but never really felt the pull to make the full dive into digital content creation and development until he was older. Instead, he dabbled in many things in life, his attention split, but always in ways that kept him creative.
“When I started adventuring more, when I started getting out on hikes and camping, adopting that lifestyle more is when I really started getting into photography,” he said, going through landscape photos of bright skies and lush canopies below the hillside he’d hiked. “Like anybody else who does it, I wanted to capture those moments and those places.”
Brandon said it had been about three or four years ago he started exploring his camera, his adventure buddy as time went on.
“Being born and raised in North Bay, I’ve really enjoyed exploring my community,” he explained, highlighting the various trails, lakes, and falls in the area. But it wasn’t until recently that he found his focus, starting in real estate photography and moving to anything his lens can focus on. From houses to headshots, to horses, Brandon widened his repertoire as he took on new projects in town, eager to learn and please.
Then he made his jump into business, starting a content creation company, EuphoricLENS, his first projects being in real estate.
“I’ve always in the back of my mind wanted a business that was involved in creating and I wasn’t always sure what it was going to be, to be honest,” he said. “Real Estate, that was my introduction to professional photography and I was a quick jump into it. I was still learning the craft, how to take pictures with a camera how to play with light and that.”
Since then, Brandon has spent hours upon hours fine-tuning his craft, learning the ins and outs of all his devices and leaning whatever he didn’t know as he jumped into newer projects.
“I’m more focused on what style I need to use to fit the project I’m working on in particular, which tends to force me to learn new things I didn’t before,” he explained. “When I want to know something I get right into it, I’ve always been a quick learner. I love creating content”
On occasion, when he’s out capturing content, he’ll take the time to photograph friends, edit the photos and send them to them for no other reason than he likes to capture content and making friends happy.
“I’ll be at an event and see somebody I know,” he said. “I’ll get some shots and when I’m done editing them, send it to them. It makes me so happy to see them so happy to receive it that they change their profile pictures, or show off the photo. People like having their photo taken.”
But in the end, what keeps him going is when he sees the reactions of those he takes photos for, their smiles widening as they look at the screen, or their eyes welling as they watch the video play through. It’s the joy Brandon brings to others that make it all worth it to him.
“The reaction you get from people when you hand them a project when they give you zero guidance on what they want and they’re scared to even bring the project to you because they don’t know what to expect and you just blow them away, you hand something beautiful to them,” Brandon said with pride. “When presenting a video to one of my clients, she cried, she was just so happy with it, and it was one of the best feelings ever because that’s what it’s all about, creating something that gives them exactly what they wanted that they couldn’t capture themselves. And they really appreciate that.”
