A Summer in the Park final report to be presented to council tonight shows a surplus of $30,128, thanks to a $80,000 financial contribution from the city of North Bay.
It shows the event generated $494,829 in revenue and incurred $464,701 in expenses.
Future surpluses, if any, will be used to offset the deficits accumulated from 2014 and 2015. Once the deficit is paid off the Committee will be able to rebuild its reserves.
See: Summer in the Park finishes in the black...with a tidy profit.
A total of 6,568 wristbands were sold, a 13% (874) increase from last year, generating revenues of $211,769.
The Summer in the Park Festival is a joint effort between the North Bay and District Chamber of Commerce and the City of North Bay.
The report also shows:
- An estimated 42,500+ people attended the festival over the course of the weekend;
- 72.42% (based from online sales) were from out-of-town. This is a 25% increase from the previous year’s out-of-town guests.
- 4.02% were from out-of-province including Newfoundland, Alberta and Quebec and
- 0.37% from out-of-country. This estimation includes the concerts, beach volleyball, daytime activities and the midway.
The biggest expense was the evening musical entertainment at $238,834.
Three nights of concerts included headliners Hedley, Tim Hicks and Michael White and the White. Supporting acts included Coleman Hell, Ria Mae, Kiefer Sutherland, and Cory Marquardt.
Other details from the report include:
- After tax, revenues from the Beer Garden totaled $51,313. After associated expenses of $26,638 from the operation of the Beer Garden were deducted the Davedi Club was paid 40% of the net revenue ($9,870).
- North Bay hotels reported a 93.8% occupancy rate on Friday July 29th, 95.8 % occupancy rate on Saturday July 30th and 73.1% occupancy rate on Sunday July 30th, 2016.
- This year the festival spent over $205,000 of the event budget supporting local businesses. This included tenting, port-a-johns, electrical, Report to CSBU 2016 - 36 Page 5 October 17, 2016 equipment rentals, stage, sound & lighting, accommodations, catering, marketing and security. The festival employs one full-time summer student as well as contracting many local individuals for various festival needs which include security, stage technicians, loaders, electrical support, etc.
- Revenue from World’s Finest Shows Midway’s to SITP 2016 was $48,855.
The committee has started to plan next year’s festival with a three year strategic plan to re-build the festival by further engaging the arts community and other community groups with a focus on helping to celebrate Canada 150.
