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North Bay's Just Shut Up And Try It Ferments at Winter Fair

Just Shut Up And Try It Ferments is a North Bay-based business that started with a fermentation crock and a passion for getting probiotic-rich foods

It's an unusual name to be sure, but Just Shut Up And Try It Ferments owner Marketa Mervart is offering up jun, a kombucha-like drink at the Royal Agricultural Winter Fair.

She explains how her probiotic-rich foods produced in North Bay can provide delicious food and great health benefits to interested visitors at the Northern Ontario Agri-Food Pavilion in Toronto this week.

Just Shut Up And Try It Ferments is a North Bay-based business that started with a fermentation crock and a passion for getting probiotic-rich foods, and now produces a line of probiotic-rich ferments. It is one of 45 businesses and organizations representing Northern Ontario at the 2023  the world’s largest combined indoor agricultural fair.

BayToday is covering the Fair and will present stories on northern Ontario businesses in the near future.

See: Local businesses shine at Royal Agricultural Fair

The FedNor-sponsored Northern Ontario Agri-Food Pavilion, which started in 2001, is once again providing a spotlight for northern Ontario businesses on an international stage at the Royal Agricultural Winter Fair. Since 2001, the Northern Ontario Agri-Food Pavilion has helped generate nearly $19 million in exhibitor sales.

See: Northern Ontario Agri-Food Pavilion opens at Royal Agricultural Winter Fair

The Royal Agricultural Winter Fair, which sees over 300,000 visitors each day, runs in Toronto until Sunday.