The first hours after a child goes missing are crucial to their safe recovery and that’s why it’s so important to spread the word.
The Ontario AMBER Alert program uses social media to send out news of child abductions.
The viral power of social media enables the organization to reach hundreds of thousands of Canadians within mere moments of an alert going out.
Now, you can help using your social media page...automatically.
Ontario AMBER Alert has maintained a Facebook page to communicate AMBER Alert information since 2010. The page currently has a following of approximately 185,000. It has been found to be very effective and on occasion has been used to communicate other child safety messaging.
Toronto based Social Horse Power (SocialHP.com) is partnering with the AMBER Alert program bringing technology that will allow social media users to donate their social media feeds in the event of an AMBER Alert.
This system interacts with Facebook, Twitter and Linkedin.
You can donate your social media feeds to the Ontario AMBER Alert program by registering at, https://www.socialhp.com/amber-alert-ontario
Social Horse Power is a platform that allows the community to donate their Facebook, Twitter or LinkedIn status in order to disseminate abduction information created by the AMBER Alert team.
Users always have the ability to vet the messaging and the information generated by trusted AMBER Alert sites.
It will post directly to the newsfeeds of the respective social media application in the form of a status update. This technology has been successfully used by the Missing Children’s Society of Canada (MCSC) since May of 2012.
In January of this year, Facebook unveiled a new program in the United States that allows them to target a defined area with AMBER Alert Activation information at the time of a child abduction incident. This notification system is now available in Ontario.
The Facebook geo-targeted delivery system will post a notification on all Facebook users newsfeeds within a pre-determined radius of the last known location.
Ontario AMBER Alert launched these new social media program enhancements today, in support of International Missing Children’s Day. The Ontario AMBER Alert Facebook page and the AMBER Alert Ontario Twitter account will both serve as the platforms to publicize and officially launch these enhancements.
Amber Alert on Facebook: https://www.facebook.com/AMBERalert?fref=ts
