MADD Nipissing Chapter kicks of its annual Project Red Ribbon campaign Wednesday to prevent impaired driving this holiday season.
It's MADD Canada’s largest and longest-running public awareness campaign, raising awareness about the risks of impaired driving.
Every day, on average, four Canadians are killed and 175 more are injured due to impairment-related crashes, according to MADD Canada.
"Together with local partners, area businesses, the MADD Nipissing Chapter is asking residents of North Bay and area to show their commitment to sober driving this holiday season by tying a red ribbon to their vehicles, key chains, purses, briefcases, and backpacks," says a news release.
Red ribbons are available from MADD Nipissing at 1-800-665-6233 x312 or [email protected], the MADD Canada web site, Allstate Insurance Company of Canada office and local participating retailers.
Volunteers from MADD Nipissing will be set up at the Community Booth all day.
Location: Northgate Shopping Centre
Time: 10 a.m.- 8 p.m.
