The Station — Ontario Northland's bus and rail terminal — played host to an event at which Tourism North Bay and its partners proudly announced the launch of four new digital kiosks that have been strategically placed at high-traffic visitor locations around the city.
Tourism North Bay collaborated to design these new interactive units to provide users with an engaging way to find and learn about popular tourist locations and points of interest in the downtown and waterfront areas. These sleek and branded kiosks were wrapped by See More Graphics with the interactive programming designed by Transform Interactive, who have a presence and connection to ICAMP.
The four kiosks are now located at:
- Ontario Northland Bus Terminal and Jack Garland Airport (YYB) — two locations that bring hundreds of visitors to the city daily;
- City Hall — a regular stop for visitors to find local information and community services; and,
- Laurentian Ski Hill — a popular daily attraction in the winter months for visitors wanting to hit the slopes.
All locations were selected to guarantee maximum engagement with a fifth location being confirmed and announced in early 2024.
"This initiative was part of the Tourism Recovery Fund project announced earlier this year which included website enhancements, new product development and marketing focusing specifically on the Downtown and Waterfront district," explained Tourism North Bay Executive Director Tanya Bédard. "Thanks to the project partners and funding support from FEDNOR, these new digital kiosks will help to highlight popular tourist attractions and encourage the user to visit the city’s downtown core and waterfront area."
Currently, 15 points of interest are highlighted as part of phase one with other key destinations and programming features to be added by 2025. Each point of interest has a story and a dynamic 3D image that appears when selected, making the entire experience fun, engaging, educational and memorable for the user.
This project was proudly supported by the Federal Economic Development Agency for Northern Ontario (FEDNOR).