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Innovative app could be 'game-changing' for local tourism

Tourism spending decreased by two-thirds in the second quarter in the midst of the COVID-19 pandemic, according to StatCan

Despite the harsh reality tourism is facing — Statistics Canada reports spending decreased by two-thirds in the second quarter in the midst of the COVID-19 pandemic — Tourism North Bay says it is possible for Canadian destinations to continue to thrive by embracing innovation.

To that end, Tourism North Bay is announcing it has joined forces with Driftscape, a Canadian-based travel app in an attempt to mitigate the uncertain outlook for the sector. Tourism North Bay touts an extensive plan designed to achieve a game-changing approach to tourism.

Executive Director Steve Dreany of Tourism North Bay says the pleased to partner with Driftscape to enhance our website planning capability with curated routes and itineraries. This brings to our visitors the very best offerings to ensure an enjoyable experience while exploring our open spaces."

Tourism North Bay says by mapping tours, hiking trails, local businesses, landmarks, and other fun activities on the Driftscapes app, North Bay continues to position itself as the "Gateway" to northern adventures through these unprecedented times.

Available on iOS and Android devices, Driftscape is an ad-free platform dedicated to making local culture easier to discover. The app acts as a personal guide and helps visitors explore their surroundings from the point of view of diverse local experts and also helps users discover places of interest, events, and tours. 

Mobile users can begin exploring the gateway to northern adventures via the North Bay Driftscape app here. Developers say the app adds something extra to the visitor experience with its Augmented Reality mode (available only to iOS users). 

Tourism North Bay states, "This innovative step toward creating virtual access to North Bay for its locals and visitors, is set to break COVID-19 tourism barriers and transform the way their visitors explore. It also allows North Bay to expand its geographic reach far and wide, helping them get a competitive edge over neighbouring cities while attracting new explorers to their picturesque destination."

Dreany adds North Bay has "implemented all the prescribed COVID-19 protective measures to ensure the safety of their visitors and locals alike."