Cachet Bicycle Company located in North Bay is looking to the future, after the pressures of COVID.
Through factory issues, and having to almost restart, Cachet Bicycle Company has been slowly bringing itself back into the world of selling frames. To accomplish this owner and operator Ryan Melnyck worked diligently and is now working with factories that have further capabilities to bring about better and unique designs that were not possible before.
"Cachet Bicycle Company initiated a transition on our website to provide customers a direct sales method so that prices would drop allowing those that are interested in the products the ease and affordability of obtaining an amazingly crafted bike frame," Melnyck told BayToday.
His focus also began to shift with the arrival of new frame models, and collaborating with graphic designer Andrew Drapper who was originally from the area.
"Andrew provided his expertise on some great designs to give each frame an original design." Melnyk also joined forces with developing titanium parts through prototyping with 3D printing and the expertise of Mackenzie Bolt who also resides in the area.
These connections have allowed Cachet Bicycle Company to flourish in ideas and start to bring new and exciting things. With this new insight, Cachet has also taken a turn away from pro-world team sponsorship to bringing local sponsorship, which would help ignite some new up-and-coming cyclists who are passionate about the sport, and gain an opportunity to succeed.
"We are excited with the announcement that the local pump track will be built in the new All Wheels Park, opening in an amazing central location in North Bay. Cachet is familiar with pump track wins since we can boast wins at the Crankworx circuit with gold and silver in Austria as well as two bronze in Australia and Whistler, B.C."
Melnyk says with so much focus on staying local and providing chances in the industry for up-and-coming talent, Cachet will continue to attend and sponsor local events situated in Ontario and the area.
"The idea will be to keep the sponsorship a more grassroots feel to support those close to home."
The company has partnered with Cheapskates Quality Sporting Goods in North Bay which has been servicing the area in all things bicycle for many years.
"Cheapskates will be the only shop to sell Cachet products and still offer direct-to-consumer prices as seen on the website," promises Melnyk.
"Having a local establishment to work with will allow Cachet Bicycle Company to continue to understand what the customers like and how to best approach the next big frame."
