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Festive RIDE program officially kicks off across province

The annual campaign runs until January 1, 2024. 'No family should lose a loved one in a collision that involves alcohol and/or drugs, especially during the holidays'
festive ride (1)
Ride program. Photo supplied by South Simcoe Police

As the province-wide campaign to Reduce Impaired Driving Everywhere launches for another holiday season, the Ontario Provincial Police asks, "If you can only give one gift over the holidays, why not make a commitment to never drive while impaired?" adding " It's a commitment every driver can conveniently make from the comfort of their own driver's seat, at any time of day, on any road."

This was the message delivered by the Ontario Association of Chiefs of Police (OACP) and the Ontario Provincial Police (OPP), who were joined by the Minister of Transportation, York Regional Police, Mothers Against Drunk Driving (MADD) and many other road/public safety partners to kick off the provincial Festive RIDE campaign.  

"No family should lose a loved one in a collision that involves alcohol and/or drugs, especially during the holidays," says OPP Commissioner Thomas Carrique. "Driving sober and drug-free is critical to preventing road fatalities and injuries. You can help make roads even safer by calling 9-1-1 if you see a suspected impaired driver. Let's work together to make this the safest holiday season yet."

Beginning this week and right through the holidays, the OPP and its valued police partners will make full use of their expertise and sophisticated tools for detecting and investigating alcohol and drug impairment in drivers.

Solicitor General Michael Kerzner adds, "The holiday season is here, and I encourage all Ontarians to engage with their loved ones about the dangers of drinking or using drugs and driving a vehicle. Driving impaired is dangerous, illegal, and can have fatal consequences. During the holidays this year, everyone should have a plan to get home safely, and not be afraid to speak up and ensure others do the same." 

The Festive RIDE campaign runs until Jan. 1, 2024.