NEWS RELEASE
NIAGARA PEN CENTRE
************************
Niagara Pen Centre has played an integral role in moments big and small for their patrons and community partners for 65 years. Proudly managed by BGO Properties, this 1.1 million sq. ft. shopping centre welcomes millions of shoppers though its doors and supports thousands of community partners through donations of gift cards, prizing and space used for fundraising and awareness efforts every year. Celebrating these moments and the overall impact Niagara Pen Centre has and continues to have in the Niagara Region is at the centre of an anniversary celebration which kicks off this week with the opening of the “Pen Your Memories” installation at the centre on May 10.
“We eagerly await the anniversary celebration of our shopping centre’s rich history and the commitment to the Niagara community that we have shared over the last 65 years,” says Michelle Schleimer, general manager of Niagara Pen Centre. “The outpouring of memories and personal milestones that our community has with Niagara Pen Centre is what sparked our idea for the upcoming celebration. The BGO Properties team wanted to honour and commemorate the stories of the communities that have built a lifetime of memories shopping with us throughout the years.”
The Pen Your Memories activation will invite customers to share their memories, at the activation or online, to highlight their time spent at Niagara Pen Centre and will kick off a series of events and programs that will take place throughout the spring and summer. A line of Niagara Pen Centre merchandise featuring an original Pen Centre logo will be available in June as part of the “Shop Your Memories” series which will also highlight nostalgia-inspiring fashion trends featured in the Centre over the years. Proceeds generated from the merchandise and tickets sold for the main event will be donated to local charities. Customers are invited to use one of the in-mall Memory Selfie Stations to “Make (and share!) new Memories” between now and September. On September 19th, 2024, the grand finale “Celebrate your Memories” event will feature content shared and created by customers, as well highlights from community partners, retailers and local dignitaries.
Earlier this year in anticipation of its 65th Anniversary Niagara Pen Centre launched a refreshed brand identity and tag line Destination Inspired; representative of the symbiotic relationship the property has with the Niagara Region which it serves, and also its desire that every customer leaves Niagara Pen Centre inspired by their experience. “The role this Centre plays in the community is truly inspiring, and we take hope that our customers are further inspired by the many memories we know we will share in the coming months."
*************************
