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'The Canoe' brings emotional connection to the north

This inspiring campaign will unite and unify the paddling community, operators, indigenous communities, destinations and paddling experts across Ontario via a dynamic marketing approach
canoe
File photo

Tourism Northern Ontario in partnership with the Ontario Tourism Marketing Partnership Corporation has announced the Canadian Canoe Culture Campaign and the release of “The Canoe” documentary film, featuring the best of paddling in Ontario.

This joint marketing multi-year campaign will share with consumers the essence of Ontario's ‎paddle experiences under five themes including;

  • making real connections with families and friends;
  • challenging yourself;
  • paddling painted landscapes of the Group of Seven and Tom Thomson;
  • newcomers and paddling like a Canadian; and
  • shared knowledge through Indigenous experiences.

"This inspiring campaign will unite and unify the paddling community, operators, indigenous communities, destinations and paddling experts across Ontario via a dynamic marketing approach. The campaign is targeted to attract enthusiasts and novices within Ontario, across Canada, the United States and international markets," states the release.

“The Canoe” is a documentary film, directed by renowned filmmaker Goh Iromoto, released today as a fundamental piece of the campaign. This evocative film captures the human connection and the remarkable bond created by Canada’s well-known craft and national symbol, the canoe. By illustrating the stories of five paddling enthusiasts across the province of Ontario, Canada—a majestic background both in landscape and history—viewers can envision how the canoe has allowed different people to connect with their families, their inner selves, their landscapes, their homes and new and traditional Canadian cultures.

“The Canoe” can be viewed at: ontariotravel.net/paddle