From the Amazon to the Arctic millions of people across the world will join together and turn off and tune out for one hour this Saturday March 29th as part of World Wildlife Fund’s ‘Earth Hour’.
Earth Hour, which takes place from 8:30pm to 9:30pm, is a global effort that was first organized in Sydney, Australia in 2007 by the World Wildlife Fund.
The event was created to bring awareness on climate change and WWF’s Earth Hour continues to defy expectations by mobilizing hundreds of millions of people across the world to help create a sustainable planet.
“Earth Hour has always been more than just about lights off, it’s about people from all walks of life coming together throughout the year to show what they can do to protect the planet,” says Andy Ridley, CEO and Co-Founder of Earth Hour in a news release from the movement’s home in Singapore.
“What makes Earth Hour different is that it empowers people to take charge and to use their power to make a difference. The movement inspires a mixture of collective and individual action, so anyone can do their part,” said Ridley.