North Bay’s largest shopping centre received some recognition this week.
Northgate Shopping Centre won an award at the 2016 Shopping Centre Awards, recognizing Canada’s most innovative shopping centres for outstanding achievement through marketing, development and design categories.
Northgate won the Silver Award in the Business to Business category.
The award comes from the local shopping centre’s Back 2 School Campaign in 2015, which included a shopper selfie competition which the winner won a $1000 shopping spree.
See that story here: https://www.baytoday.ca/local-news/back-2-school-event-a-big-success-at-northgate-shopping-centre-74928
“It’s Maple Leaf Silver for Northgate Shopping Centre and its innovative ‘Back 2 School’ campaign with Canadore College,” stated awards officials in a release.
“The cross-promotional strategy included an extensive media buy, a branded lounge and frosh week activities that delivered an astounding 752% return on investment for its sponsor.”
Jordanna Grant, Marketing Director at Northgate Shopping Centre, was pleasantly surprised with the award.
“We are thrilled to have won such a prestigious industry award for our Back to School campaign last year and look forward to working with sponsors such as Canadore College again in future,” she said.
