Get your choppers whitened and brighten a child’s future at the same time

Sunday, March 02, 2014   by: Kate Adams

Smiles For Life Campaign Committee
News Release


Help improve a child’s life by having your teeth whitened.

Sound easy? That’s because it is.

The 16th annual Smiles For Life Campaign begins today, which means dental patients nationwide can brighten a child’s future just by visiting local Crown Council dentist Dr. Lemay.

The campaign runs from March through June, and 100% of the proceeds from teeth whitening procedures done at Callander Bay Dental Centre are donated to worthy children’s right here in the North Bay area. 

As an additional incentive, each tooth whitening patient enjoys their smile brightening procedure at a discounted rate.

Patients love the unique opportunity to improve the lives of children in need while also enhancing their own smile.

Since its creation, the Crown Council’s Smiles For Life Campaign has raised over $33 million for seriously ill, disabled and disadvantaged kids.

Donations from last year alone totaled $1.5 million. Smiles For Life hopes to break the $35 million mark for total collections during this year’s drive.

In 2013 Callander Bay Dental raised $22,748, making us the top Canadian fundraising team. 

All funds raised were donated to Rotary 4 Kids in North Bay. 

“Smiles For Life allows a person to help children in need by doing something that benefits them as well,” explains Greg Anderson, director of the Crown Council. 

“Dr. Lemay and team donate their time and expertise, while Ultradent generously provides all Opalescence whitening products.  You receive a brighter smile, and, best of all, provide children with a brighter future.”

This is a wonderful and easy way for members of the community to help make a real difference in a child’s life. Dr. Lemay offers gift certificates for teeth whitening, making it easier than ever to give the gift of a new smile to friends and loved ones, while also giving hope to children in need.

100 % of the donations raised by Callander Bay Dental are given to Rotary 4 Kids, a local children’s charity. Stay tuned to see how much Smiles For Life is able to raise this year. Better yet, participate!

Patients who would like to get involved should talk to Crown Council dentist Dr. Mario Lemay at

For more information on the campaign, please visit:


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