A Penny for Your Thoughts ...

Alzheimer Society of North Bay and District
News Release

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The Alzheimer Society of North Bay and District would like to remind everyone of their bright and shiny fundraiser for their Dementia Art Therapy Program – ‘A Penny for Your Thoughts.’

They ask that the community bring their soon-to-be obsolete pennies into the office for collection. All funds raised from the penny campaign will help continue the program as the Ontario Trillium Foundation is only providing funding for this program until November 2012.

The Dementia Art Therapy Program launched in January 2011 and has been a tremendous success. To date, the program has directly serviced 977 people suffering from Alzheimer’s disease or a form of dementia.


‘This money would allow us to continue directly serving the people that suffer from dementia through art therapy, which is often one of the only means of communication they have left.’ Says Alzheimer Society of North Bay’s Executive Director, Linda Brown.

‘This is a tremendous program which truly dispels the common misconception that individuals with dementia are lost forever. Instead, by viewing their art, we learn that they are still here, only in different ways.’

A study by the Desjardins Groups says Canadians could be hoarding several billion pennies, along with other coins. The Alzheimer Society’s Penny for Your Thoughts Campaign is a great opportunity for people to free those pennies from their jars at home and give them to a great cause.

Pennies can be dropped off at the North Bay Alzheimer Society office, 1180 Cassells Street, during office hours; Monday to Friday 8:30 am – 4:30 pm. The Alzheimer Society will be collecting pennies until the end of November.

Tax receipts will be provided for donations over $10 (or 1,000 pennies.)

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