Local marketing firm wins Silver Summit Award

TWG Communications
News Release

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TWG Communications, today announces receiving a Silver Summit Award for the creative and strategic rebranding of the North Bay Regional Health Centre.

The North Bay Regional Health Centre is a community health care initiative that underwent years of planning, development and construction. A first of it’s kind nationally in regard to the amalgamation of acute care and mental health care services on a single health care campus, the North Bay Regional Health Centre is the culmination of years of hard work.

TWG Communications, with more than fifteen years of communication industry experience, has been a proud partner with the former North Bay General Hospital, the Northeast Mental Health Centre and the North Bay General Hospital Foundation.

“It has been a great pleasure for our company to have had the opportunity to work closely with our friends at both hospitals and the foundation”, said Theo Margaritis, TWG V.P. Strategic Marketing.

“The project involved an effective consultation process within the Health Centre community. That inclusion has meant widespread acceptance with stakeholders.”, said Pat Stephens, Director of Public Relations and Communications; North Bay Regional Health Centre.

With the amalgamation and co-location of the North Bay General Hospital and the Northeast Mental Health
Centre, a new corporate identity was required. The new brand needed to be mindful of the history and
cultures of both founding facilities while projecting a modern contemporary look.
“We structured our creative approach upon the foundation of existing brand equity and brand familiarity
within the community.” said Margaritis. “We undertook extensive consultations with stakeholders and put
our creative through several revisions.”

Winning a Summit International Award is an indication of industry excellence and TWG Communications
continuing commitment to exceeding client expectations. As one of the oldest and most prestigious awards
organizations in the industry Summit stands out by judging work based on materials designed in the purest
marketing sense, those developed to influence knowledge attitudes and beliefs.

“As a full service agency we constantly strive to give our clients top of market exposure by providing access
to our extremely talented team.” said Margaritis. “Winning this award is wonderful and we are honoured,
but our true sense of accomplishment comes from knowing the success we help our clients achieve.”

TWG Communications has been a past recipient of Summit International Awards for a variety of projects and campaigns.

Visit www.twgcommunications.com to view current and past TWG Communications projects.

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