Crack down on tobacco marketing in full force on the 5th

Prime Minister Stephen Harper today issued the following statement:

Our Government is committed to protecting Canada's youth and children from unscrupulous marketing practices by the tobacco industry.

"Last October's successful passage of the Cracking Down on Tobacco Marketing Aimed At Youth Act delivered on that commitment. It was victory for the health of our children and youth from coast to coast to coast.

"As of July 5th, this legislation will come into full force. It will be illegal for retailers in Canada to sell cigarettes, little cigars and blunt wraps which contain specific additives or flavourings aimed at enticing children and youth. Compliance with these rules will be monitored and enforced in no uncertain terms. Adherence to the spirit of the legislation will also be monitored, and, if necessary, the legislation will be revisited.

"Today, I call on all Canadian tobacco retailers and manufacturers to respect both their legal obligations and the spirit of this legislation.

"As Canadians proudly witnessed at the Vancouver Olympic and Paralympic Games this past winter, there is no limit to the golden potential Canadian children and youth. That is why our Government continues to encourage Canada's children and youth to get active, stay healthy, and stay away from tobacco products of any kind."