French public board launches awareness campaign

Conseil scolaire public du Nord-Est de l’Ontario
News Release

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Today, the Conseil scolaire public du Nord-Est de l’Ontario (CSDNE) launches its new French public education awareness campaign – Au public, c’est comme ça! The ultimate goal of this campaign is to disseminate and promote the numerous achievements that the CSDNE students, staff and schools experience within an education system that emphasizes human values, open-mindedness and the right to choose.

Note that the dazzling growth of the CSDNE is a well-known fact. The slogan, Au public, c’est comme ça! reflects the confidence and credibility that the CSDNE has gained over the last 10 years. The simplicity and power of this new campaign reflect the transparency of the Board’s organizational culture, and confirm, without a doubt, the pride that exists within this francophone organization.
The visual concept and the variety of colours used in the campaign clearly capture the right to be different, philosophy that the CSDNE advocates. Indeed, the new CSDNE campaign is tinged with 5 bright colours. Each one is different, but together, they form a whole, a team, they create energy.

“The message and the strategies used in the campaign are extremely effective and will most certainly place the students and staff who chose CSDNE in the forefront”, says Denis Boyer, Secretary-Treasurer of the Board.
Au public, c’est comme ça! also customizes thecommunications of the six regions that the Board covers: Kapuskasing, Timmins, Iroquois Falls, Temiskaming Shores, Sturgeon Falls and North Bay.

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