Campaign 911

Mothers Against Drunk Driving
News Release

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Mothers Against Drunk Driving (MADD Canada) wants Canadians to know that we can all make a difference in keeping our roads safe and in reducing impaired driving crashes. The organization is calling on everyone to call 911 to report suspected impaired drivers.

In advance of the Victoria Day holiday weekend, MADD Canada has today launched its 2008 Campaign 911, a public awareness appeal to encourage and empower the Canadian public to call 911 and report suspected impaired drivers. The organization is working in cooperation with the Canadian Association of Chiefs of Police, Canadian Police Association and Canadian Association of Police Boards, as well as police and community leaders from across the country.

"Calling 911 is an effective way Canadians can help the police in getting impaired drivers off the road before any harm is done," says Margaret Miller, MADD Canada's National President. "We urge Canadians to take the important step of making that call. By removing more impaired drivers from the road, we will see reductions in impaired driving crashes, deaths and injuries."

"We hope more Canadians will know what to do the next time they see an impaired driver on the road." Mrs. Miller adds, "In this past year, we have seen many incidents where impaired drivers have been apprehended by police as a result of a concerned citizen's call and, in these cases, thankfully, a crash had been avoided and nobody was hurt."

# TAXI is the Title Sponsor of this campaign for safer roads. Michael Sachter, VP Marketing of CellWand Communications, the creator of the easiest way to get a taxi in Canada by calling #8-2-9-4 to get any cab, anywhere, on any cell phone says, "Campaign 911 is another vital MADD Canada initiative to prevent impaired driving tragedies. It's every Canadian's duty to call 911 if they suspect someone is driving impaired and assist the police in their efforts to keep our streets safe."

More than 100 local MADD Canada Chapters across the country will be part of the Campaign 911 effort, erecting signs, bus shelter posters and billboards, and spreading the message at public events and with public service announcements.

MADD Canada's National President mentions that the organization worked closely with the police on the safety issues surrounding this campaign. Mrs. Miller says, "The safety of motorists is a key consideration, please pull over to use your cell phone and do not try to apprehend suspected impaired drivers yourself. Please keep your safety in mind when making the 911 call."

The public can learn more about Campaign 911 on the MADD Canada website: www.madd.ca. On the website there are a number of media reports where a 911 call has resulted in apprehending an impaired driver. Also there are instructive 911 background pieces, including "10 Possible Signs of an Impaired Driver."

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